Outro modelo de programa de fidelidade que tem conquistado os consumidores nos últimos anos é o cashback.
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Como o próprio nome indica, os programas de fidelidade ajudam a reter os clientes e a aumentar a taxa de recompra do negócio.
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Portanto, a menos que o cliente seja um grande comprador da marca ou gaste muito com um cartão de crédito conveniado, esta pode não ser uma boa ideia para adquirir alguma economia com o programa de fidelidade.
No Dotz, o consumidor pode acumular compras de duas formas diferentes: comprando em estabelecimentos ou websites parceiros, ou em outras lojas com o cartão de crédito de alguma empresa parceira. Esses pontos podem ser trocados por uma infinidade de produtos e serviços com comodidade pela Net.
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Ou seja, desde a cartela de carimbos da sorveteria da esquina até o programa de vantagens do cartão de crédito, o consumidor participa anualmente de dezenas ou centenas de programas — muitas vezes sem nem se dar conta.